So as you can see, it was very much a case of ‘close but no cigar’ for the brand in this market. Ladbrokes were priced at 4/7, 5/1 and 10/3 respectively.
Now, here the best prices were 8/13 for the home team, 53/10 for the away and 7/2 for the draw. Let’s take a random Premier League football match as a guide. Why? Well, they are very often close to the best price but not quite there when it comes to most sports and markets. The best way to describe Ladbrokes’ odds is ‘so so’. With excellent market coverage and solid pricing, everyone from regular punters to high rollers has plenty to enjoy at Ladbrokes. Hence their introduction of an Exchange model which is a different but highly rewarding way to bet, as well as a number of other promotions and features which keep the brand at the cutting edge.
Ladbrokes take their commitment to quality seriously and are clearly determined to give their customers what they want. Nearly two million customers are served by the company each year, whether that’s in their 2,000 high street shops or via the website, which just happens to be one of the most eye-catching and easy-to-use bookmakers’ sites on the web. With its origins dating back more than a century, it’s fair to say that Ladbrokes is one of the oldest and best-loved bookies around – you have to be to survive in this ultra-competitive industry.
